Portfolio: Success Stories
Over the years, Jim DeLorenzo Public Relations has helped hundreds of clients hone their public relations strategies to meet the demands of the modern marketplace. Below is a recent example of one of my most recent successful campaigns.
ESPN Founder Bill Rasmussen Book Signing & Speaking Tour
Client
ESPN Founder Bill Rasmussen
Industry
Business, Sports
Situation
Bill Rasmussen, the founder of ESPN, repackaged his book "Sports Junkies Rejoice! The Birth of ESPN" and published it in May 2010. Coming on the heels of a recent successful product launch, Mr. Rasmussen desired greater awareness of his role in the creation of one of the world's most powerful brands, as well as increased book sales and public appearances.
Solution
Jim DeLorenzo Public Relations boosted ESPN Founder Bill Rasmussen's book sales and online presence through a comprehensive campaign utilizing a custom web site, press releases, social media, and earned media coverage, including national radio and television bookings. I also coordinated a multi-city speaking tour that included New York, Philadelphia, Miami, Chicago, Seattle, Kansas City, Fort Wayne and other locations beginning in May 2010 and continuing through the present. A particular target was college campuses and chambers of commerce in a variety of cities, as well as sports talk radio stations around the country.
Let me "sell your story" to your target audience!
What's New?
- Recent earned media coverage for my clients includes appearances in the Philadelphia Inquirer, Philadelphia Daily News, The New York Times, Salon, The Philadelphia Business Journal, The Guardian, and others.
Current Press Releases for My Clients
Portfolio of Success
See for yourself how our creative solutions have driven the success of other companies.
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